Navigating the tricky path of the “Direct to Consumer” website
D2C is nuanced. Building a site that is aimed directly at end customers doesn’t necessarily mean one that is transactional. When considering this route there are two simple questions: ‘Why?’ and then, of course, ‘How?’ - this article covers both.
Exploring AdTech and MarTech – leveraging the best of both worlds
AdTech and MarTech, two diverse worlds in marketing, are ripe for a closer collaboration. Leveraging AI, content personalization, and customer data platforms can bridge the gap and unlock a deeper understanding of customer journeys.
Provenance: A Transparent Approach to Responsible Shopping
In an era of conscientious consumerism, a growing number of shoppers are seeking not just products but also the story behind them. They yearn for knowledge about a product's origin, its environmental and social impact, and the ethical practices of the companies they purchase from. Enter Provenance, a pioneering company committed to providing shoppers with unparalleled visibility into the sources and impact of the products they buy online.
Newstore: Revolutionizing Mobile Commerce & Point of Sales solutions
Newstore bridges the gap between an online experience and the in-store world. It ties up the data between the two and provides the analytics to really monitor omni channel behaviour.
Too Good To Go: Reducing Food Waste Globally through Technology and Visionary Leadership
Too Good To Go has emerged as a pioneer in the food industry, making strides to combat this issue. Founded by Mette Lykke and a team of passionate individuals, this innovative company has harnessed technology to address food waste on a global scale.
Canyon Bicycles: Leading the Cycling Industry in Sustainability
Canyon Bicycles, a pioneering force in the cycling industry, has not only revolutionized bicycle purchasing with the Direct-to-Consumer (DTC) model but has set a remarkable standard for sustainability